I'm working with a lot of leaders dealing with change, including figuring out what the #%$*! to do about the never-stand-still world of marketing via "social media."
There are some who are wrestling with figuring out if Facebook and Twitter and YouTube and the Blogosphere are a fad or for real. They're wondering if they have to get into the game or if they wait long enough, "This too shall pass."
It's for real.
Need persuading? Check out this video, and hold onto your hat for four minutes and twenty-two seconds. It's a promo for the book, Socialnomics: How Social Media Transforms the Way We Live and Do Business. Not only does it punch out a potent message, it's a perfect example of what's happening in this new world of persuasive communication.
Email followers click here to view the video on YouTube.
Make a Difference,
Brian
P.S. Thanks to Gerald Haman for sharing this on LinkedIn...
Brian, I've enjoyed sharing this post today with my followers. It also reminds me of one of my old posts at The Intersection of Purpose and Now. http://www.purposeandnow.com/2009/06/are-you-captain-of-your-own-development.html
Good hearing from you, too!
Posted by: Mark Sturgell, CBC | March 24, 2010 at 03:53 PM